Brand Development

Launching an identity for local health care clinic.

You First Medical Associates, a newly established healthcare clinic, is dedicated to prioritizing patients' needs and actively involving them in the decision-making process. The logo is modern, empowering and provides a sense of care. It features a heart cradled by a hand, adorned with a cross – the universal symbol of medicine – signifying a bandage for healing. With specialties in weight management and hormonal therapy, the color palette was broadened to distinguish these services, effectively presenting them as distinct sub-brands.

At the same time and to develop the brand further, a postcard was designed to announce the brand and upcoming opening of the clinic. This postcard was intended for distribution by other providers, hospitals, local businesses, and at events to reach a broad audience.